If you run a Website of your own, or you're planning to create one - especially in the sphere of recruitment or HR - it's likely that you will have some kind of role for an online assessment feature. In practice, though, few sites are able to provide solutions like this because of the time and technical resources needed to put an online profiler together.
Axiom has all the tools you need to build profiling into your own site, making an integrated solution both practical and affordable. We have a number of profiling models that combine to offer a completely flexible and scalable online profiling service for your Website. Before we start to explore how this process actually works, though, let's take a moment to consider some of the possible advantages.
- Understanding Applicants and their Behaviour
Of course, the prime advantage of a profiler on your site is that you can gain a special understanding of the behavioural features and motivations of visitors, and particularly applicants. What's more, if you're working in an agency role, you can pass these insights on to your clients. The understanding it can offer represents the core advantage of online profiling, from which all the other advantages arise.
- Enhancing the Online Experience
There's a definite advantage in gaining an insight into visitor's behaviour - especially if they're applicants on a recruitment site. Axiom's products have a broader potential than that, though, because they can also give your visitors direct feedback - those who complete a questionnaire online can immediately see the results of their own DISC assessment. This kind of dynamic, responsive content can hugely enhance a visitor's experience of your Website and its content.
- Expanding Site Traffic
Online profiling can expand your online services to clients and visitors alike, and a common consequence of this is an increase in the number of visitors arriving at the site. Properly planned and deployed, an online profiling solution can significantly increase the volume of traffic exposed to your Web presence.
- Creating a Profit Opportunity
If you choose, you can charge visitors for using your online profiling service. Axiom's solutions have all the infrastructure in place to handle secure credit card processing. So, as well as all the other advantages that your own profiling service can provide, it can also help to turn your Website into a profit-making enterprise.
All of these opportunities are available at different levels of sophistication and complexity, depending on your particular needs, and your budget. At the most basic level, we have an off-the-shelf solution that requires minimum branding and can be installed and working within a matter of hours. Most of our clients, though, need a more thoroughly integrated solution, and we have the capability of matching almost any requirement in this area. Our higher-level solutions provide for a seamlessly integrated profiling solution that closely follows your site's existing structure and layout.
To give you some idea of the flexibility and range of solutions available, consider a few examples of the ways they have been put to use by our clients. All of these examples come from real-world solutions developed and maintained by Axiom.
- myDISCprofile
Our leanest and simplest integration option is myDISCprofile - an entry-level DISC profiler than branded and tied into your site quickly and simply, to provide an immediate commission opportunity. myDISCprofile provides an online questionnaire, and charges visitors for creating and displaying a DISC report. This is an ideal starting point, for example, for a start-up site looking to establish a profiling service, and the minimal initial layout makes it very popular - we currently have nearly two hundred clients using this basic approach.
- Customised Profiling
For a smaller site, the advantages of the myDISCprofile approach are clear, but its minimal branding abilities mean that it cannot integrate fully into a client's site. Beyond myDISCprofile, the next level provides all the same features - creating and displaying a DISC report from a questionnaire - but within a style and layout specifically designed to mirror the workings of your own site. From a visitor's point of view, then, the browsing experience is entirely seamless, and the profile reports appear to be produced as part of your own online services.
- Applicant Profiling
Though online profiling can provide a useful income stream from your Website, there are of course situations where charging for the service can be rather less appropriate. In recruitment, for example, it is hardly suitable to charge applicants for completing a profile questionnaire. In circumstances like these, you can manage applicant access using a custom-built administration system, with passwords providing free access to your profiling service for job applicants on a controlled basis.
- Client Services
If you're working in an agency or consultancy role, you can take this password access feature to another level. Your administration section can be configured to produce entire batches of passwords for you to pass on to your clients, providing another level of service for you to add to your portfolio of recruitment services.
- Combined Solutions
It's important to emphasise that the solutions we're describing here aren't mutually exclusive - Axiom can design and implement combinations of features and functions to suit your exact needs. For example, we have several clients whose profiling systems incorporate several of the variations we've already seen. One common combination, for example, lets applicants with a valid password complete a DISC questionnaire for free, while simultaneously offering a charged reporting service to more casual visitors.
- Site Promotions
Axiom's profiling tools have been used in inventive ways to raise the visibility of a number of sites. One well-known client, for example, offered a charged profiling service, but with a brief period of free profiling once each month. The response to this offer was phenomenal, with thousands of visitors completing DISC questionnaires over the offer period.
- Complete Integration
Axiom's integration services are so flexible that it's hard to summarise all of their capabilities. As an example of just how adaptable they can be, we've recently achieved the integration of DISC profiling into an online application developed by a client. This service provided a whole series of new analysis features developed specifically for this project, as well as an administration system with its own unique features, and full integration of DISC results into the client's own database structure. This particular solution show an unusual level of complexity - far beyond what most of our clients need - but it shows just how adaptable Axiom's profiling solutions can be.
As we've seen, Axiom offers two levels of integration services. At the simplest level, the myDISCprofile platform provides a basic solution, with only limited branding and customisation features, but representing only a small initial investment. [Find out more about myDISCprofile]
The more advanced integration solutions described here all use the features of Axiom's powerful Discus Online: Synergy system. Synergy provides a much more extensive range of services and capabilities, and can be adapted to meet almost any online profiling need. [Find out more about Discus Online: Synergy]
